![]() Although it sounds crazy at first, it is a real thing! Please watch the video below. Isaac Newton is the 17th century English scientists that brought to us the laws of motion, universal gravitation and coincidentally is the name of a competing running shoe company.Ī non-Newtonian material is a material that behaves very differently from what we expect, based on the impact applied to it. How’s that possible? DNA is a non-Newtonian compound. No matter what the age, weight, gender, gait… DNA adapts itself to deliver the right amount of cushioning. ![]() Launched in 2010, DNA is a cushioning technology that is also present in most of Brooks’ running shoes.īrooks claims that DNA is the first cushioning technology that dynamically adapts with each foot strike to the ever-changing amount of force placed on the foot during the run. What makes this technology incredible to me is that Brooks decided not to patent it, but to offer it as a “open source” innovation for any other shoe producer to use. While a standard EVA foam will take approximately 1,000 years to fully degrade in a landfill, BioMoGo can biodegrade in roughly 20 years when placed in the same environment. ![]() Due to its formulation, BioMoGo is completely bio-degradable. Launched in 2008, BioMoGo is the material found in virtually all Brooks midsoles.
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